Negative brand 4Ps analysis Assignment Example | Topics and Well Written Essays - 500 words

Negative brand 4Ps analysis - Assignment ExampleThe go withs strategy for succeeding in the market has been selling its products at a lower cost and for years, its socialisation has been operating on the assumption that keeping costs under control will sustain the company in the competitive global PC marketplace. Things have however changed in recent years and genus genus Acer has been constantly failing in the market. In 2012, the company was a position down in name of worldwide PC sales, since it occupied a fourth place (Barker, businessinsider.com).In an effort to satisfy its users and customers and adjudge a competitive position in the PC market, Acer has been changing its look. Acer group named this as its multi-brand strategy (Acer Group, acer-group.com). The implementation of the multi-brand strategy has been done by making Acers range of products various aesthetically, as well as fully featured and innovative. For desktops, their conventional design had been changed, whi le notebooks have been correct slimmer and longer lasting. For desktops, Acer has come up with stylish LCDs and for notebooks, their weight has been significantly bring down making them lighter and their battery life lengthened for more convenience and freedom (Acer Group, acer-group.com). People bid having their needs and desires met without too many complications and Acers goal has been to satisfy its customers.Product In term of reliability, Acer laptop brands occupy 9% among all laptop brands worldwide (Egan, pcadvisor.co.uk). After being apply for a while, it has been noted that the speed of Acer laptops reduces, while booting seems to take longer and webcams have problems. These negative factors make Acer fail as a product in the market place.Price The cost of Acer PC products in comparison to other PC products is relatively low. This has been the case for years. The company has maintained the